Hi, I'm Claudi

- like Claudia minus the "a"

I'm a recent Utah Valley University graduate and self taught graphic designer living in Utah. I want to specialize in branding but also have a heart for motion graphics. I make work with heart, personality, and purpose.

I love jumping the bridge between 2D and 3D and am constantly working to sharpen my skillset.

Proficiency

‍
‍

◘ Adobe Photoshop
◘ Adobe Illustrator
◘ Adobe After Effects
◘ Adobe InDesign
‍

‍
◘ Maya
◘ Arnold
◘ Redshift
◘ Cinema 4D

Got a project for me? Hit me up.

claudi.d1616@gmail.com

Other inquiries, funny jokes, or a request for the best guacamole recipe are also acceptable.

Let's get in touch.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Able
Sisters

One of my all-time favorite Nintendo franchises is Animal Crossing; and with the release of the latest installment, I knew I wanted to create a branding project based off of the lovable Able Sisters.

In the game, these adorable anthropomorphic hedgehogs run a clothing store. I came up with a scenario where these sisters had approached me to help them re-brand their business in hopes of connecting with more clients in this modern age of technology.
‍

Learn More +

Process

I started this project with first gathering as much information about the Able Sister's as I could, envisioning a re-branding that was familiar yet new, then getting down to research and gathering reference.

I gathered references that felt modern (lots of white space) yet artisanal and retro (handcrafted, charming, and nostalgic). I also gathered screenshots from the game to keep in mind the Able Sister's current aesthetic to keep from straying too far. After gathering references that I felt aligned with this project, I moved to conceptualization.

The final look of the logo stayed true to the three sister's respective color schemes (Mabel wears green, Sable wears pink, and Label wears yellow) while also creating a modern twist on their classic gingham patterned clothing. The star in the bottom right corner of the gingham square is a nod to their spikey silhouettes seeing as they're hedgehogs.

I went with what I believe was the most easily adaptable logo that also staying true to the sister's business mission and identity.

Moving on, I created a wire frame sketch for the mobile site and developed a color guide.

I designed the website in a way that it would still feel like it's a part of the Animal Crossing universe based off of the game's UI, but elevate it to a point of modernism. Finally, I recreated actual in game patterns for the mockup clothing displayed on the website.

Milcu

Milcu is a Filipino deodorant brand that utilizes Potassium Alum ("Tawas"), a colorless crystal, as the main ingredient. For this project, I wanted to explore several ways to elevate the existing package to appear as a more premium brand.

Learn More +

Process

Like every design project I first start with research. In this case, I hopped onto the Milcu website and learned about the company's history, their products, and their unique ingredient.
‍

After fleshing out a few design ideas through multiple rounds of sketches, I created some illustrations of the Tawas crystals to be used in the final mockups.

The goal of this first package was to keep the product recognizable but tweak the hierarchy and graphic elements to my liking. I wanted to emphasize Milcu's organic and natural ingredients by adding "organic" to the copy as well as adding in an illustration that showcases the Tawas crystals. Milcu is a product of the Philippines so as a final touch, I added a mapped decal onto the product's cap for some contrast and visual interest.

For this second design, I wanted to go with a more modern and clean approach. I still wanted to put emphasis on the crystal ingredient but elevate the package to appear more clinical and high-end. I paid more attention to the appearance of the product's package material, creating contrast between the metallic lettering and soft matte plastic.

This final design turned out to be my favorite of the three. The goal was to elevate this product to something in the $12-$15 range. I went with a richer blue than the original packaging, and played up the gold lettering for a classier look. Although I removed the crystal illustrations, I added in the map to play up the feel of an organic product which also helps navigate the user's eye to the product details.

Sakura

This packaging design project came from an idea I had about a cherry blossom flavored potato chip brand. Would it taste disgusting? Probably. Was this just an excuse for me to use the color pink excessively? Maybe.

Overall, definitely a project I'd lose sleep over again any day.

Learn More +

Process

Kicking this project off, I first wanted to get familiar with the look that typically comes with cherry blossom products. I discovered that all these products kept to a bright and light look. I found that they mostly stuck with the concept of "freshness" while playing heavily into the nostalgic feeling of springtime associated with cherry blossom. Soft pinks and whites were the recurring theme. While that isn't a bad thing, I knew I wanted to move away from this soft visual.

Keeping that in mind, I began to sketch out the package and billboard advertisement.

"Okay, you're the target audience for this product. You love pink, you love snacks, and you're definitely into trying weird seasonal flavors - What would make you commit to purchasing these chips?" This was my inner monologue while I was designing this bag.

After some experimentation, I found myself gravitating towards a design using semi-clear packaging. Not only would this help consumers rid the fear of purchasing something they didn't pay for, I felt it also elevated the entire design overall. Seasonal products can come across as gimmicky which, while that is part of the appeal, it's also an issue.

Transparency between manufacturers and consumers is an ever growing demand; what better way to play into that than with an actually transparent package?

My goal was to incorporate a more grounded and earthy feel for this product which can be seen in the brown bordering of the chip bag. It was fun to play with the balance between playful and modern.

The final step in the process was to create a social media ad that could be seen scrolling through Instagram or Facebook.

HAPPILL

Happill came about as a result of my eternal desire to make increasingly lovely products. My goal was to stretch my capabilities further in the realm of 3D and motion graphics.

Process

Happill was a passion project where my goal was to focus on experimentation. I had an idea for a quirky antidepressant product and ran from there. I wanted to design a product with shelf presence that was also environmentally sustainable.

The main course of this project was the animated ad which I first made a storyboard for before moving into 3D production.

In the beginning, I imagined a turquoise bottle with a yellow cap featuring an embossed smiley face. Additionally, I wanted the pills themselves to be yellow smiley faces.

However, I quickly scrapped this idea once I started modelling the bottle in 3D. This was a product that was supposed to bring immediate feelings of happiness and emotional stability. Which was why I moved away from a plastic bottle and turned to a more environmentally friendly glass and cork package. Even the earth is happy now.

Motion Graphics. Graphic Design. Illustration

Hi, I'm Claudi

Able Sisters

Milcu

Sakura

Happill

Karoshi X Design

Motion Graphics

Able
Sisters

Problem

Solution

Process

Milcu

Problem

Solution

Process

Sakura

Problem

Solution

Process

HAPPILL

Process

Karoshi x Design

Motion Graphics

Hi, I'm Claudi

Able Sisters

Milcu

Sakura

Happill

Karoshi X Design

Motion Graphics

Able Sisters

Problem

Solution

Process

Milcu

Problem

Solution

Original Package

Alternate Redesigned Packages

Process

Sakura

Problem

Solution

Process

HAPPILL

Happill-y Ever After Motion Graphic Ad

Process

Karoshi x Design

Motion Graphics

Able
Sisters